November will be a key date for Ram—that is when Stellantis will show the new Ram Revolution which is a concept of the fullsize Ram 1500 electric pickup truck in the works.
The Ram Revolution concept will be revealed ahead of the Los Angeles auto show and two years ahead of its planned production and sale in 2024. “It will open up a lot of eyeballs,” Ram brand CEO Mike Koval Jr. tells MotorTrend in an interview. The EV is going for a dramatic, sleek, and modern look to differentiate it from the conventional truck lineup.
The electric Ram 1500 is coming along according to plan, Koval says. “We may not be first to market, but we’re committed to bringing the best battery electric vehicle to market in 2024 having full knowledge of what our competitors are doing.” Ford is enjoying success with the 2023 F-150 Lightning, General Motors has the 2022 GMC Hummer EV, and Rivian has the R1T. An electric Chevrolet Silverado and GMC Sierra are coming next spring. Koval says the new Ram will push past what others have announced and what customers expect.
Work in Progress
Ram is making changes based on what the competition is doing. It is also making changes based on feedback from customers as part of the year-long Real Talk Tour that will likely extend into next year, crisscrossing the country and garnering input on what customers want from an electric full-size pickup. Some of the comments are surprising and range from the benign to the absurd. Aggregating the feedback, the overriding message is electric or not, the new Ram must still perform as well, or better, than today’s trucks and be true to the brand. That is a big ask, given that the Ram 1500, Ram HD and the Ram TRX are all past MotorTrend Truck of the Year winners.
Designing an Electric Ram Pickup
The team is close to locking in the final design, Koval says. “There is still a bit of flexibility for adjustments.” The brand chief is confident the electric Ram will be competitive. It will use the Stellantis STLA Frame global platform that can provide up to 500 miles of range and quick charge times, using powertrain technology not available today. “We’re in a race to win.”
Ram will continue to build Ram 1500s with a gas engine for a while after the Ram EV hits the market to give consumers propulsion options. Koval is also looking at the new Hurricane engine that debuted in the 2023 Jeep Grand Wagoneer L and 2023 Jeep Wagoneer L long-wheelbase fullsize SUVs for Ram. But the EcoDiesel V-6, which was a big deal when it was introduced just around six years ago, will stop production at the end of January 2023.
Lots of Ram Truck News Coming
It will be a busy year for the brand with heavy-duty truck news coming later this month at the Texas State Fair and work continues on adding a midsize truck to the lineup.
“We’re on the precipice of the most transformative period in the history of our brand,” Koval says. And international sales are the highest they have ever been.
A year from now Ram will have an electric Ram ProMaster fullsize commercial van on the market, already with a large fleet order from Amazon and other reservations being taken. Ram will continue to build ProMasters with an internal-combustion engine for a while—global demand currently outstrips supply—after the EV goes on sale, but the automaker is encouraged by strong demand for the electric van.
The smaller ProMaster City is being discontinued at the end of 2022. The small commercial van market is shrinking, so concentrating on the larger vans makes more business sense. But Koval said he is looking at future solutions to fill the gap in the future.
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