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Lucid Motors To Open 20 Sales And Service Locations In North America By End Of 2021
Lucid “Studios” will support the company’s direct sales model.
Lucid Motors today announced the company’s plans to open 20 “Lucid Studios”, which will serve as retail sales and service centers throughout North America by the end of 2021.
Like Tesla, Lucid Motors will employ a direct sales approach, with Lucid Studios supporting that model. Lucid’s customers can complete the entire buying process online. But if they prefer an in-person experience, they can also visit a Lucid Studio. Either way, Lucid promises to deliver a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences.
Lucid is set to formally introduce the production version of the Air luxury sedan on September 9th. Lucid had planned on introducing the vehicle in April at the New York Auto Show, but the entire auto show was canceled due to COVID-19 crisis.
According to Lucid’s press release, production for the Air is still set to begin before the end of 2020, although we wouldn’t be surprised if that gets pushed back a few months because of the COVID-19 global shutdown.