Why I bought a Gurkha after shortlisting 5 other SUVs including Thar

The remaining cars on my list were the Isuzu D-Max V-Cross, Jeep Compass, Mahindra Scorpio N and Bolero Neo.

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The degree of complexity for the human mind is directly proportional to the amount of information it is exposed to. Hence, being an auto-enthusiast, one of the most difficult decisions is to come up with a car of choice and that too, of your car purchase.

Coming from an above-average middle-class family, the luxury class segment is obviously out of the scope. Hence a mass market segment’s passenger car is what we strive for because this car satisfies our need for value justification, popularly known as Value for Money or VFM.

After owning a Volkswagen Polo for 9 years, it was time to either upgrade the car or add a car in the garage which can fill the void. Naturally, that void can be fulfilled by some machine that can perform the majority of the things that can be achieved by the Polo and do value addition to what it cannot do. That is the reason I was searching for an SUV which is built on a ladder frame chassis, is superior in mechanical capabilities, and has a commanding seating position. Basically, in a journey to purchase an SUV, I wanted to avoid falling for pseudo SUVs or crossovers.

The following cars were shortlisted for a detailed comparison:

Isuzu D-Max V-Cross was one of the first cars that I test-drove. I had spent a good amount of time researching Overlanding capabilities. But the steep pricing was against the sense of value for money. Also, my family was against a truck-shaped vehicle. So after spending around 3 months wish-listing the car, I ultimately decided against the car and also halted the car buying process for 6 months.

My passion and enthusiasm restarted in June 2022 when my extensive search for a car landed me in a Force Motors showroom during a bicycle riding event. I visited the showroom for a test ride where I was demonstrated 4×4 capabilities straight away. Later my SA promised to do a vehicle demonstration at my home for my family members. This happened in mid of July 2022. My father suggested having a look at Mahindra Thar for obvious reasons.

Later, my brain was exposed to a storm called “Mahindra Scorpio-N” which checked all the boxes of my requirements. It promised a great VFM only to realize a gruesome waiting period of 9 months even though being in the first 25,000 bookings. It was not only the waiting period but how the top model was given undue exclusivity, giving a feeling of inferiority to my booked variant Z8 Manual 4WD.

Due to the ill experience from Mahindra, I reconsidered and refreshed my thoughts towards Force Gurkha. But I wanted to be more prudent this time, hence I took test drives of the Jeep Compass 4×4 where I faced issues with headroom in the driver’s seat.

After a few days, due to my father, I considered taking a test ride on the Mahindra Bolero Neo option model. We liked the overall value proposition against the features offered, including an MLD at the rear which gives a nice offroading capability on a small budget. On the very next day, we received a call from Bolero SA that we need to decide and book the variant on the same day to avoid delays of over 3 months. We disliked the behavior and the pressure of booking a vehicle on the next day of the test ride. Luckily this time my father understood the poor VFM associated with Mahindra regarding the customer’s buying journey.

All these events were making Gurkha closer and closer to purchase.

Extraordinary pre-sales service by the Force MSS Meditechno team, the highly capable 4WD of Gurkha, unmissable road presence, and superiorly commanding seats made us finally proceed with the purchase decision of Force Gurkha 4×4.

My user experience of the first 5000 Km with Force Gurkha 2022 4×4 Black color

The following review contains detailed information about the buying journey of my Gurkha, a product review, and the scope of improvements for future iterations of the machine. I would also try to convey my perspective on the facts which might already be known.

Firstly, let us talk about the dealership because the behavior of staff at the dealership involved in pre-sales and post-sales contributes highly to the experience with the product and the value that gets attached to it.

I remember, my first visit to Force MSS MediTechno Private Limited, Ahmedabad, Gandhinagar dealership while I was returning from the cycling track on Saturday. My outfits not conveying my interest in the purchase of a car. But I was pleasantly surprised by the welcoming attitude of Mr. Rahul who paid an ample amount of respect while briefing me about the product.

He led me to a nearby offroad track straightaway in my first test ride iteration. I liked how he explained the limitation of the vehicle because every car has its share of shortcomings. However, the fantastic offroading capabilities of the Gurkha were screaming loud about its purpose. On completing the test ride, he showed eagerness to do a 2nd test ride at my home which was 25kms away so that I can showcase the car to my family. I was amazed at this attitude which spoke about their confidence in the product, sincerity about their sales, and regard towards customer satisfaction.

Thereafter we had a couple of more test ride iterations and every time I was encouraged to test the limits of the vehicle instilling huge confidence in going forward with the purchase.

Not only pre-sales but also registration formalities were taken care of smoothly even though I wanted to register my vehicle in a different city. I am thankful to Mr. Mit who was always there to answer my calls at each step and he braced my impatient attitude with a great level of understanding.

After a great buying journey, it was time to feel the new machine as an owner of the vehicle.

Following are detailed pros and cons of Force Gurkha 4×4 2022:

Pros

Cons

Scope of Improvement

Conclusion

Considering the great buying journey, strong mechanicals, and powerful road presence due to its design language, I am highly satisfied with my purchase.

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