Volkswagen’s new brand design is part of its Transform 2025+ strategy.
Volkswagen has announced the implementation of its new brand design and logo across all 150 dealerships in India.
Dealerships are being upgraded in a phased manner. The carmaker has already implemented the new design and logo at 30 touchpoints and plans to complete the remaining showrooms in 2021.
Volkswagen’s new brand design is part of its Transform 2025+ strategy. According to the company, the new design will ensure more colour, light and warmth across all touchpoints. Increasing digitalization and connectivity at dealerships is also a part of the revamp.
The move comes as Volkswagen gears up to launch the Taigun – its first crossover in the Indian market.
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