More than 6,000 cars sold in a year for the first time in Rolls' history
By Matt Bird / Monday, 9 January 2023 / Loading comments
Rolls Royce delivered 6,021 cars in 2022, another record 12 months in the 118-year history of the brand. It represents an eight per cent increase on 2021’s tally of 5,586. As an indicator of just how rapid progress has been, it was only in 2019 that Rolls-Royce sold more than 5,000 cars for the first time. What global health crisis/supply chain issue/recession, eh?
Rolls says that its cars reached clients ‘in around 50 countries worldwide’, with the popularity of (and value of) its Bespoke commissions higher than ever. CEO Torsten Muller Otvos has suggested that the average price of a unique Rolls Royce is half a million Euros. He added: “Bespoke IS Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace.”
The sales growth enjoyed has not been unique to one area, however, which will be encouraging for future success. ‘Particularly strong year-on-year growth’ was seen in Europe, USA, Asia-Pacific and the Middle East, presumably as clients in those regions freed themselves from Covid lockdowns and were able to splash the cash once more.
Interestingly, China, which has suffered persistent lockdowns last year in some areas, experienced a decline compared to 2021 – ‘ongoing headwinds there led to a single digit drop in sales’ – although it remains the second biggest Rolls Royce market behind The Americas.
This year marks 20 years since the rebirth of Rolls at Goodwood; back then it was just the Phantom being offered, and only one was being made per day, for some idea of the progress that’s been made in two decades. There are now 2,500 people working there, with more than 150 jobs created last year alongside its apprentice and internship schemes.
You wouldn’t bet against 2023 surpassing 2022, either, especially if the situation in China changes over the coming months. There likely won’t be any Spectre deliveries in 2023, as that’s only due on sale in the final quarter of this year, but Rolls’ first EV has undoubtedly reignited interest in the brand. And with Dawn, Wraith, Cullinan, Ghost, Ghost Extended, Phantom and Phantom Extended, prospective buyers aren’t short of options even before the manufacturer’s first electric car appears.
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